Always Urban launched to sell the best urban clothing. The brands we work with are on the forefront of urban fashion. The word urban and the phrases urban fashion, urban clothing, urban apparel, urban clothes, and urban wear mean slightly different things to everyone. Urban clothing has been greatly influenced by hip hop culture, but has also has always taken cues from Japanese streetwear culture, the ever evolving indie music scene, and underground European fashion. Our definition of urban fashion is any clothing that expresses the vibrancy and creative nature of city living and looks fantastic doing it. So whatever your definition of urban is, you will find the best urban clothing on Always Urban, period.