Always Urban launched to sell outstanding urban fashion. The brands we work with are on the forefront of urban fashion. But, it is worth noting that the word urban and the phrases urban fashion, urban clothing, urban apparel, urban clothes, urban wear, etc., etc., mean slightly different things to everyone. Urban fashion has been greatly influenced by hip hop culture, but has also has always taken cues from Japanese streetwear culture, the ever evolving indie music scene, and underground European fashion. Our definition of urban fashion is any clothing that looks great, represents the vibrancy and creative nature of the city, is not mass produced and cannot be bought at any suburban mall anywhere.
The web has served as a great equilizer for independant urban designers. Internet magazines and urban fashion blogs have increasing influence over the trends in urban fashion, and local designers are no longer restricted to their home market. We take great pleasure in presenting urban fashion designers from our home town of Chicago as well as the rest of the US to the internet masses. So whatever your definition of urban fashion is, you will always find the best urban fashion on Always Urban, period.
