The term street wear has continuously eluded any sort of universally accepted definition. If you are into street wear fashion you know when it is true and when it is done well. Street wear fashion always struck us as being our generation’s improvement on designer fashion. Rather than let some pretentious prick or a billion dollar company tell us what clothing we should be excited by, we let the artists and designers who shared our lifestyle help us define our urban culture with street wear. At Always Urban street wear, urban fashion and independent clothing and brands will always overlap and will always be superior to the crap sold at your local mall. Now that you know our definition of street wear, street wear fashion, and street wear culture stick around and give the brands we work with some love.