Everything we carry is produced by the independent artists, designers and companies that define independent style every day. The global apparel empires that spend millions to use independent culture to launch exclusive versions of their globally distributed products are assholes. They are co-opting independent culture for their own benefit just as big corporations always have done. We know everyone realizes how fake, disingenuous, and calculated these companies are when they pander to us, but we also know that it can be hard to find the best independent brands, because they don’t have multi-million dollar advertising budgets. Don’t fret though, stick with Always Urban and we will keep searching far and wide to bring you the best independent fashions from around the globe.